Tag Archives: structured

The Competition-Busting SEO Strategy No One Is Talking About: Siloing Your Site

What if I told you that the way most websites are structured is completely wrong for search marketing? And then what if I told you that there was a proven way to structure your website to: Boost its relevancy for search engines Drive more organic search traffic And gain a massive competitive advantage? Let me [Read more…]

Structured data with Schema.org: the ultimate guide

Last update: 13 January, 2017 Schema.org takes care of all the structured data needs on your website. You can use it to markup products, reviews, events and menu items so search engines like Google can pick up this data and present it in an enhanced way. If you want rich snippets, mobile rich cards or [Read more…]

How to get mobile Rich Cards in Google

Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of Schema.org, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up [Read more…]

Which Page Markup + Tags Still Matter for SEO? – Whiteboard Friday

Should you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn’t completely pulled the rug out from under us, don’t let the lack of drastic change in page markup fool you. In today’s Whiteboard Friday, Rand outlines where to focus your efforts when it comes [Read more…]

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