Tag Archives: some

Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems

In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and render. When you ask Google to fetch and render, its crawler will fetch all necessary resources so it can accurately render a page, including images, CSS and JavaScript. Google then provides a preview [Read more…]

Why SEO & lousy content don’t mix

We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than anything else. According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” That’s roughly 2.4 million posts a [Read more…]

A Data-Driven Method for Finding Out Whether Your Content Sucks

Sometimes, you have to show some tough love. You’ve got to be brutally honest. Because I value you (yes, you!) as a reader, I don’t want to lie to you or sugarcoat things for you. You deserve better. I want to give you the best advice possible so you can go out there and succeed. [Read more…]

SEM’s legit: Our top paid search columns of 2016

This was an eventful year for those in the paid search community as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes, our insightful paid search columnists were there to help them make sense of it all. [Read more…]

2016 has been an awesome year. Let’s celebrate!

As the end of the year approaches, we always take some time to look back at all the things we did that year. We had a great 2016! We created new products, made large improvements to our Yoast SEO plugin and traveled the globe for many WordCamps and conferences. Because 2016 has been such an awesome year, we [Read more…]

3 ways in-house do-it-yourselfers can prepare for PPC management

Does this sound familiar to you? Your company has finally agreed to spend some resources on pay-per-click (PPC), but instead of hiring a PPC professional or agency, they want you or perhaps Sally down the hall to take on the role of managing PPC. Never mind that you and Sally already have full-time jobs and [Read more…]

5 #GivingTuesday Campaigns That Won (and 3 That Lost)

Most people are familiar with Black Friday and Cyber Monday as some of the busiest shopping days of the year; businesses spend months preparing their holiday campaigns in order to make the most of these two days. But each year it seems that more and more companies are also taking advantage of #GivingTuesday by finding [Read more…]

The 10 Best & Biggest New PPC Features of the Year

Another crazy year is almost behind us. The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords and Bing Ads platforms. But some new PPC features stuck out more than the rest this year. This article will separate the unicorns [Read more…]

8 WordPress Resource Blogs You Should Be Following

Are you looking for some great resources to help you get started with WordPress? Here are seven of them for you to check out. They are all different, but they have one thing in common: They all focus on WordPress and how to better maximize the tools available on WP for web owners and developers. [Read more…]

What we’ve learned about SEO in 2016

Since the inception of the search engine, SEO has been an important, yet often misunderstood industry. For some, these three little letters bring massive pain and frustration. For others, SEO has saved their business. One thing is for sure: having a clear and strategic search strategy is what often separates those who succeed from those [Read more…]

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