Tag Archives: Should

Five proven SEO strategies for retailers to use in 2017

Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner. Being on the first page is no longer enough to generate enough traffic, CTR, and sales, for 2016 and 2017, the main goal should be to rank 1 and I will tell you why. In 2011, a research [Read more…]

What We Learned From Analyzing 1.4 Million Featured Snippets

What you should know about featured snippets Recently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze. What makes this study different? Our study focused on 30 questions, prepositions, and comparison search [Read more…]

Why you should buy Yoast SEO Premium

One of the questions we regularly get is: “Why should I buy Yoast SEO Premium when the free version of Yoast SEO is so awesome already?”. Well, we’re glad you asked! Let me explain the most important features you’ll get, when you buy Yoast SEO Premium. Optimize your site for search & social media and keep it optimized [Read more…]

Is Google’s AMP carousel working? (Or, SEO insights from Kanye West)

Google’s AMP rich cards look like they should work. The format is visually appealing, and AMP rich card carousels usually appear at the top of mobile search results, dominating the first viewport. They also provide a brand showcase publishers should love. AMP “Top Stories” scrolling rich card carousel in Google mobile search But recently, publishers [Read more…]

Should you create device-specific PPC campaigns?

Should you split your device campaigns apart? On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, of course, followed suit soon after. The PPC world at large was not pleased. I think I speak for many of my peers when I say we’re [Read more…]

8 Simple Affiliate Marketing Tasks You Should Be Outsourcing

Affiliate Marketing: 8 Simple Affiliate Marketing Tasks You Should Be Outsourcing When I first started affiliate marketing, my goal was to make $40k a year and live in Bangkok. Seriously, that’s it. I didn’t have any big ambitions to take over the world. I didn’t plan to outsource marketing to overseas contractors or build a [Read more…]

5 Telltale Signs Your Next Webinar Needs Improvement (And How to Fix What’s Broken)

As an entrepreneur, you should always be growing and improving. This holds true for every area – your relationships, finances, mindset, and your business. But for today, let’s focus on that last category, and specifically, on your webinars. The quality of your webinar will determine how well it converts, how many new customers it helps [Read more…]

Who is Up for Walking 39.3 Miles in NYC for a Good Cause?

I am organizing a team to walk in AVON 39 – The Walk to End Breast Cancer in October 2017, and you should join me. The walk is taking place October 14-15, 2017 and it’s 26.2 miles on the first day, and then 13.1 on the second day. It’s a way to see New York [Read more…]

Which Page Markup + Tags Still Matter for SEO? – Whiteboard Friday

Should you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn’t completely pulled the rug out from under us, don’t let the lack of drastic change in page markup fool you. In today’s Whiteboard Friday, Rand outlines where to focus your efforts when it comes [Read more…]

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