Tag Archives: search

Create new possibilities for your SEO & SEM campaigns

2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a new wave of opportunities for [Read more…]

The Competition-Busting SEO Strategy No One Is Talking About: Siloing Your Site

What if I told you that the way most websites are structured is completely wrong for search marketing? And then what if I told you that there was a proven way to structure your website to: Boost its relevancy for search engines Drive more organic search traffic And gain a massive competitive advantage? Let me [Read more…]

SearchCap: Google link command, mobile-first index & SEO problems

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Local & Maps Link Building Searching SEO SEM / Paid Search Search [Read more…]

Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems

In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and render. When you ask Google to fetch and render, its crawler will fetch all necessary resources so it can accurately render a page, including images, CSS and JavaScript. Google then provides a preview [Read more…]

Ultimate Guide to Real Estate SEO: 7 Ways to Earn Traffic & Leads 🏡 #DigitalMarketing

When house hunting, 90% of buyers use the internet. In fact, 53% of buyers start their search online, according to “The Digital House Hunt,” an extensive report on real estate consumer trends conducted by Google and the National Association of Realtors. More than ever, people head online when it comes to looking for homes and [Read more…]

Social media optimization with Yoast SEO

Our Yoast SEO plugin handles optimization of your WordPress site for search engines and we dare say it does that pretty well. Most of that is technical optimization, like our XML sitemap functionality, as well as aids in content optimization, like your content and readability analysis. But there’s more to SEO than that. You need links pointing to [Read more…]

SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention

On-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing the on-site search experience, 42% fold on-site search into other online measurement responsibilities, and 42% of companies ignore on-site search. This [Read more…]

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. And a happy 2017 to all of our Search Engine Watch readers! This week, we’ve got a health-conscious New Year’s update from Bing, a new AI-powered search engine which is transforming scientific research, and a look at [Read more…]

SearchCap: Paid ads, Bing search updates & SEO audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Link Building Local & Maps Search Marketing SEM / Paid Search SEO [Read more…]

Local SEO is about so much more than tools

Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for 2017, there’s really only one way to kick off the beginning of a new year: a new installment of Greg’s Soapbox! As you faithful readers know, my posts are almost always [Read more…]

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