Tag Archives: results

How to get mobile Rich Cards in Google

Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of Schema.org, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up [Read more…]

How to predict ROI for SEO fixes

Digital marketers are under tremendous pressure at the moment to produce results with their marketing budgets. Gone are the days where a business just threw money at something and no care about the result. Instead we are in a world where every campaign needs evaluating to understand how it is performed against other marketing channels. [Read more…]

Google Home Service Ads are Expanding: Welcome to Local Paid Inclusion

Imagine a search engine results page with four paid ads at the top and three more sponsored Local Listings in the Local Pack. That’s seven ads at the top of every page, and that’s where we’re headed with Google Home Service Ads. Google Home Service Ads are Expanding Google Home Service Ads are sponsored listings [Read more…]

Rich snippets everywhere

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different. We see extra information beneath the links, plus a couple of big blocks of rich content, depending on what you look for. The additional lines beneath results are called rich snippets, and they [Read more…]

Facebook Video: Expert Insights & Latest Best Practices [Interview]

When Facebook reported its third quarter 2016 results, Mark Zuckerberg said, “People are creating and sharing more video, and we think it’s pretty clear that video is only going to become more important. So that’s why we’re prioritizing putting video first across our family of apps, and taking steps to make it even easier for [Read more…]

Pagination or infinite scrolling: which is best for SEO?

Something that’s always up for discussion is how to load new content on your archive, category or search results pages. You can do this in a number of ways. You can list a certain amount of posts or products and add a ‘next’ link at the bottom of that list. You can add a ‘load more’ button at [Read more…]

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