Tag Archives: profitable

Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCsClicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. 2. [Read more…]

All is fair in love and SEO. Ranking for a profitable keyword phrase can quickly become a dog fight, and the SEO battle between two rivals can get heated and ugly in a hurry. Okay, maybe that’s overly dramatic, but you get the idea. When you’re battling for search ranking supremacy, it can get dirty, [Read more…]

There’s a lot of advice in the affiliate marketing world about how to build profitable campaigns. Some good, some bad, some as healthy as a fist in the balls. Much of this advice shields affiliates from the elephant in the room: That no matter what we do, only a small percentage of our campaigns will [Read more…]