Tag Archives: Penguin

Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?

Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for intrusive mobile interstitials coming into [Read more…]

7 Wealth Management Lessons People Can Learn from Google Panda and Penguin

Believe it or not, Google Panda and Penguin can and do teach us various lessons which are just as applicable when managing the wealth you’ve earned online as they are when it comes to SEO. The topic I’ve chosen may seem peculiar but bare with me, give this post a chance and I’m sure you’ll [Read more…]

Penguin 4.0 Update

On Friday Google’s Gary Illyes announced Penguin 4.0 was now live. Key points highlighted in their post are: Penguin is a part of their core ranking algorithm Penguin is now real-time, rather than something which periodically refreshes Penguin has shifted from being a sitewide negative ranking factor to a more granular factor Things not mentioned [Read more…]

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