Tag Archives: more

All-In-One Mobile SEO & Design Checklist

The mobile user experience really matters to Google. Proof: As of 2015, more searches are performed on mobile than desktop, meaning mobile is the main device used worldwide for the majority of online browsing time. Google has been strongly emphasizing the mobile-first perspective ever since. In April 2015, Google made a pre-announced update to the algorithm that ranks mobile [Read more…]

How to Build a Google Analytics Tracking Code

Need more input? [embedded content]Like Johnny Number 5 eats the Encyclopedia Britannica in the above clip from the 1986 gem “Short Circuit,” as optimizers we are constantly looking for more input. Google Analytics tracking codes are one way we can track how recipients are interacting with our content. Also known as UTM codes, tracking parameters or custom campaigns, Google Analytics [Read more…]

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