Tag Archives: marketing

Influencer Marketing 2.0: Key Trends in 2017

Source: Jaelynn Castillo Source: CBS / 60 Minutes With the continual drumbeat of attention on Influencer Marketing, from influencers garnering mainstream attention on CBS’s 60 Minutes and continuing to climb in Google searches to growing concerns about ad avoidance, and threats to traditional media, 2016 has been quite the year for the industry. As Influencer Marketing continues [Read more…]

Comment Marketing: How to Earn Benefits from Community Participation – Whiteboard Friday

It’s been a few years since we’ve covered the topic of comment marketing, but that doesn’t mean it’s out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of sites, and there’s less competition now than ever before. In today’s Whiteboard Friday, Rand details what you can [Read more…]

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. And a happy 2017 to all of our Search Engine Watch readers! This week, we’ve got a health-conscious New Year’s update from Bing, a new AI-powered search engine which is transforming scientific research, and a look at [Read more…]

The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2017

Throughout the year, digital marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking. Where else but a digital marketing conference [Read more…]

SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth

As we begin 2017, the fusion of the search and content marketing disciplines has become increasingly more evident. A full 89 percent of B2B marketers (PDF) say that they use content marketing, as do 86 percent of B2C marketers, according to the Content Marketing Institute. Additionally, over 70 percent of marketers in both groups plan on [Read more…]

What you’re missing with SEO that will make a world of difference

There are two approaches to take when it comes to developing new digital marketing or online reputation strategies. The first approach sees marketers and SEO strategists creating proactive campaigns that push content to consumers with the intention of soliciting immediate reactions. The second method is considered to be responsive, where marketers create content that capitalizes [Read more…]

6 common PPC reporting mistakes that can make you look terrible

 One of the most important elements of building a successful marketing career is to be a good communicator, and for PPC managers, that includes sharing insightful reports. At Optmyzr, my company, we generate a lot of reports on behalf of marketers, and we’ve learned a few things that might help you deliver better ones. So [Read more…]

7 things business owners fear (but shouldn’t) about SEO

– Search Engine Optimization (SEO) is one of the many aspects of digital marketing that can seem like a foreign concept to a lot of business owners. For that reason, there are a lot of misconceptions surrounding it. However, upon closer examination, there is really no good reason to avoid incorporating SEO into your marketing [Read more…]

8 Simple Affiliate Marketing Tasks You Should Be Outsourcing

Affiliate Marketing: 8 Simple Affiliate Marketing Tasks You Should Be Outsourcing When I first started affiliate marketing, my goal was to make $40k a year and live in Bangkok. Seriously, that’s it. I didn’t have any big ambitions to take over the world. I didn’t plan to outsource marketing to overseas contractors or build a [Read more…]

5 Handpicked Tips for A Smart Content Marketer

Content marketing is much more than writing great copies and having people read them. Content marketing is insisting readers to turn into buyers, without visibly insisting them. Optimizing the website lead capture form is marketing without ado. It helps but the subtle marketing pitches and undertones help better. There are many bumpy crossovers in subtly [Read more…]

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