Tag Archives: marketers

How to predict ROI for SEO fixes

Digital marketers are under tremendous pressure at the moment to produce results with their marketing budgets. Gone are the days where a business just threw money at something and no care about the result. Instead we are in a world where every campaign needs evaluating to understand how it is performed against other marketing channels. [Read more…]

How Marketing Like Netflix Will Save Your Lead-Gen Strategy

Webinars are an incredibly popular lead-gen tool in most marketers’ toolkits. However, times have changed (and viewer attention spans have changed with it). Rather than try and force your audience to show up on time for live events and stay for a full hour (ain’t nobody got time for that), it’s time to consider delivering [Read more…]

Unpaid engagement is still possible on Facebook…just

Facebook is a tough master for marketers. Once the land of zero budget marketing opportunity, these days when you don’t want to pay for advertising, it’s hard to be seen, let alone get people to engage with your posts. And of course, thanks to Facebook’s Edgerank, the less they engage, the less they see….the proverbial viscous circle. [Read more…]

5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click on, what to read, what [Read more…]

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