Tag Archives: Google

What Links Can You Get That Comply with Google's Guidelines? – Whiteboard Friday

If you’ve ever been the victim of a Google penalty, you know how painful it can be to identify the problem and recover from the hit. Even if you’ve been penalty-free thus far, the threat of getting penalized is a source of worry. But how can you avoid it, when it seems like unnatural links [Read more…]

Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems

In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and render. When you ask Google to fetch and render, its crawler will fetch all necessary resources so it can accurately render a page, including images, CSS and JavaScript. Google then provides a preview [Read more…]

Ask Yoast: AMP for small business owners

You may have heard the term “AMP” very often lately. In 2015, Google pushed out this new concept called Accelerated Mobile Pages, in short AMP. AMP aims to make pages load instantly on mobile and, thereby, drastically improve the performance of the mobile web. You might wonder if you should get started with it too. Because, as [Read more…]

Google’s Sitelinks Searchbox and Yoast SEO

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main search result from a given brand. So after searching for the brand in Google, you can directly use the search engine of the online store or site where you want to look something up. The results [Read more…]

Don’t block CSS and JS files

In 2015, Google Search Console already started to warn webmasters actively not to block CSS and JS files. In 2014, we told you the same thing: don’t block CSS and JS files. We feel the need to repeat this message now. We’re currently working on the websites of our first Yoast SEO Care customers, and this [Read more…]

SEM’s legit: Our top paid search columns of 2016

This was an eventful year for those in the paid search community as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes, our insightful paid search columnists were there to help them make sense of it all. [Read more…]

Should you create device-specific PPC campaigns?

Should you split your device campaigns apart? On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, of course, followed suit soon after. The PPC world at large was not pleased. I think I speak for many of my peers when I say we’re [Read more…]

7 Wealth Management Lessons People Can Learn from Google Panda and Penguin

Believe it or not, Google Panda and Penguin can and do teach us various lessons which are just as applicable when managing the wealth you’ve earned online as they are when it comes to SEO. The topic I’ve chosen may seem peculiar but bare with me, give this post a chance and I’m sure you’ll [Read more…]

How To Make A Killing On Google Shopping

Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCsClicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. 2. [Read more…]

Are Bad Links Still Worth Worrying About? Weekly Forum Update

From fake news and AdSense spam to site migrations and Google experiments, we’ve got a lot to talk about this week! As usual, our communities are buzzing with the latest news and SEO tips and tricks. I’m especially excited to share some advanced discussions from WebmasterWorld this week. One begins as a thread about bad [Read more…]

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