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Moz Local Brightens Map Maker Shutdown Blues with Google NAP Change Alerts

“Why, there’s a change in the weather, there’s a change in the seaSo from now on, there’ll be a change in me.”Ethel Waters – There’ll Be Some Changes Made Change happens fast! Recently, I came across a local retail store that was violating Google’s naming guidelines on the company’s Google My Business listing. As a [Read more…]

Influencer Marketing 2.0: Key Trends in 2017

Source: Jaelynn Castillo Source: CBS / 60 Minutes With the continual drumbeat of attention on Influencer Marketing, from influencers garnering mainstream attention on CBS’s 60 Minutes and continuing to climb in Google searches to growing concerns about ad avoidance, and threats to traditional media, 2016 has been quite the year for the industry. As Influencer Marketing continues [Read more…]

Seven ways to elevate your personal and professional SEO performance in 2017

According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations. In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their [Read more…]

Types of videos on YouTube

From my perspective the top 5 videos on YouTube are: How-to videos, vlogs, gaming videos, comedy and prank videos. I am going to write about one type in specific. The purpose of the “How-to videos” is to help audiences learn how to do a specific task. Google says most popular “how-to” searches include home-improvement, beauty [Read more…]

How artificial intelligence drives PPC automation

From the 1970s through today, there have been three waves of technology innovation in the Silicon Valley that have spawned many industries, including ours (online marketing). First, there were semiconductors, then personal computers, and most recently, the internet. Now we’re on the cusp of the next wave of innovation, driven by advances in artificial intelligence (AI). [Read more…]

Create new possibilities for your SEO & SEM campaigns

2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a new wave of opportunities for [Read more…]

Multitasking while watching webinars — Right or Wrong?

When you need to learn something new — say from a webinar for instance — the right thing to do is dedicate 100% of your attention to… Continue reading on Webinara Blog » Go to Source Powered by WPeMatico

The Duplicate Content Myth and More: Weekly Forum Update

Happy New Year and welcome back! We took a little break from writing these posts, but our communities were still churning out great threads! On Threadwatch, we have news about Google throttling traffic and the death of the Link Search Operator. Webmasterworld members are discussing Facebook’s journalist outreach program and keywords, while SEO Chat members [Read more…]

SearchCap: Google link command, mobile-first index & SEO problems

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Local & Maps Link Building Searching SEO SEM / Paid Search Search [Read more…]

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. And a happy 2017 to all of our Search Engine Watch readers! This week, we’ve got a health-conscious New Year’s update from Bing, a new AI-powered search engine which is transforming scientific research, and a look at [Read more…]

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