Tag Archives: digital

The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2017

Throughout the year, digital marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking. Where else but a digital marketing conference [Read more…]

What you’re missing with SEO that will make a world of difference

There are two approaches to take when it comes to developing new digital marketing or online reputation strategies. The first approach sees marketers and SEO strategists creating proactive campaigns that push content to consumers with the intention of soliciting immediate reactions. The second method is considered to be responsive, where marketers create content that capitalizes [Read more…]

7 things business owners fear (but shouldn’t) about SEO

– Search Engine Optimization (SEO) is one of the many aspects of digital marketing that can seem like a foreign concept to a lot of business owners. For that reason, there are a lot of misconceptions surrounding it. However, upon closer examination, there is really no good reason to avoid incorporating SEO into your marketing [Read more…]

How to predict ROI for SEO fixes

Digital marketers are under tremendous pressure at the moment to produce results with their marketing budgets. Gone are the days where a business just threw money at something and no care about the result. Instead we are in a world where every campaign needs evaluating to understand how it is performed against other marketing channels. [Read more…]

Can Content Improve Your Conversion Rate?

Digital marketing circles’ main concern is steadily increasing conversions from websites, webpages, online ads, etc. We must all strive to understand the SEO-conversion-related factors; obviously, SEO increases visibility, which increases traffic, and, in turn, your chances of attracting your target audience. SEO -> Visibility -> Traffic-> Target audience! However, there has recently been quite a [Read more…]

When SEO isn’t about Google and is about people – The marketing value of meta descriptions

Digital marketing can’t really be called digital marketing any longer. For anyone marketing a business, digital is now so core to our work that it’s really just “marketing”.  Which means we need to constantly learn new skills because technology doesn’t stand still (as much as we’d sometimes like it to). And along the way, we also need [Read more…]

Don’t Go to Affiliate Summit West 2017

Dear Digital Marketer, Please be advised — if you’re looking for the following, do not register for Affiliate Summit West 2017… Small Crowd?I’m afraid not. There will be several thousand attendees at Affiliate Summit West 2017. That’s a lot of conversations you can have with people who may be a future partner, vendor, mentor, etc. [Read more…]

How I Learned to Start Loving Social Media's Darkside

I’m baaaaaaack. Organic Listings What a fun past couple years it has been in the digital marketing landscape; we’ve seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic listings, rank brain, and of course ads displacing organic listings. It has been such a long time since my last post that back when I was [Read more…]

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