Tag Archives: creative writing

How to Make Your Content More Relevant in Search: 3 Lessons From Big Data

How to Make Your Content More Relevant in Search: 3 Lessons From Big Data

What’s the next best thing to having Google sit down next to you at your desk, gaze over its glasses at your screen, and tell you how to improve the visibility of your web pages? Listening to Searchmetrics founder Marcus Tober. In his Intelligent Content Conference talk, Mastering the World of Deep Learning: How Big [Read more…]

Want Content That’s More Usable & Reusable? Chunk It

Want Content That’s More Usable & Reusable? Chunk It

As a marketer, you want to provide the most usable – and most reusable – content possible, saving your team time as you increase the value your audience gets from your assets. But how do you do that? Here’s one way: Chunk it. In other words, create your content in chunks – think of them [Read more…]

5 Things To Practice To Become A Great Blog Writer

5 Things To Practice To Become A Great Blog Writer

Become A Great Blog Writer It’s a new year, so let’s go ahead and make a New Year’s resolution right now: I promise to write every day. It doesn’t have to be much. But it has to be something. Something. Anything. It can be a journal entry. (See The Five-Minute Journal .) It can be [Read more…]

How to Architect Your Content Strategy

How to Architect Your Content Strategy

The first thing that struck me about Denise Kadilak’s talk at Content Marketing World was the title: How to Document and Architect Your Content Strategy. We hear over and over that a content strategy must be documented … but architected? What does it mean to architect a content strategy? Why and how do we do [Read more…]

Stop Trying to Innovate With Your Content

Stop Trying to Innovate With Your Content

“Innovate! Disrupt! Your company’s future depends on it!” To me, this ubiquitous advice has always sounded as doable as, “Leap that tall building in a single bound!” What a relief, then, to hear someone widely recognized as one of the most important voices in content strategy say, “Stop trying to innovate.” Kristina Halvorson wove that [Read more…]

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