Tag Archives: campaigns

Should you create device-specific PPC campaigns?

Should you split your device campaigns apart? On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, of course, followed suit soon after. The PPC world at large was not pleased. I think I speak for many of my peers when I say we’re [Read more…]

What Campaigns Can You Run Whitehat?

Affiliate Marketing: What Campaigns Can You Run Whitehat? Affiliate marketers don’t have the best reputations out there. We’re known for using ads and strategies that are ultra aggressive, and even borderline uncompliant. It’s hilarious when I go on Reddit and people make fun of affiliate ads with “Doctors Hate Her”, and “This 1 Weird Trick.” I [Read more…]

Three things I didn't know about Google Adwords campaigns (that you might also like to know)

I’ve been running (mostly small) Google AdWords campaigns for years now. I’ve been tinkering and testing and largely getting good results – but Google changes things all the time. Plus there’s always elements that I see and wonder what they are and never quite get around to learning about. So I’ve been off at Google Engage [Read more…]

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