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Should you create device-specific PPC campaigns?

Posted December 16, 2016 by profitscout in SEO & PPC Tips and tagged 6 2013, announced, apart On, campaigns, device, February, Google, Should, split, your

Should you split your device campaigns apart? On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, of course, followed suit soon after. The PPC world at large was not pleased. I think I speak for many of my peers when I say we’re [Read more…]