Tag Archives: advertising

AIM Flash Interviews: Stanislas Coignard, Chief Strategy Officer, S4M

We caught up with Stanislas Coignar, Chief Strategy Officer of S4M, global mobile advertising platform making headlines with its extremely… Continue reading on Audiences In Motion » Go to Source Powered by WPeMatico

How To Make A Killing On Google Shopping

Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCsClicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. 2. [Read more…]

The Ins and Outs of Amazon Sponsored Products: Getting Started

Amazon Sponsored Products is a pay-per click advertising platform available to Amazon sellers for Marketplace and Vendor Express. Sponsored Products allows sellers to get new products—or any that are winning the Buy Box—on page 1 of an Amazon search engine results page. It allows sellers to target ads to shoppers based on keywords within customer [Read more…]

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