Tag Archives: about

What We Learned From Analyzing 1.4 Million Featured Snippets

What you should know about featured snippets Recently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze. What makes this study different? Our study focused on 30 questions, prepositions, and comparison search [Read more…]

Nine crazy predictions for SEO in 2017

It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won’t be like any of the other SEO predictions posts you’ve seen so far. When it comes to making SEO predictions, a lot of experts [Read more…]

Featured Snippets: From Start to Finish

You’ve been hearing a lot about featured snippets from us at Moz lately, including how they power answers on the latest technology wish-list item, Google Home. I hope by now that you understand the value of ranking “#0,” but you might be left wondering where to start. How do you find questions, determine if they [Read more…]

7 Ways Bloggers Can Better Communicate with Readers

Blogging is about emotional connections more than anything else. Through these connections, bloggers gain loyal readers who tell their friends, helping you get even more readers. Much of the element of connection is achieved through your writing, but there’s more to it than that. Oftentimes, you need a solid pattern of communication between you and [Read more…]

How to Find Public Speaking Opportunities

Public speaking skills are key for hosting great webinars – and we’ve talked a lot about how to develop these skills. But public speaking skills aren’t just key for hosting webinars… They’re also key for, well, public speaking! So, since you’re probably already developing your public speaking skills, you might as well put them to [Read more…]

Convert The Unconvertibles

There’s a lot of advice in the affiliate marketing world about how to build profitable campaigns. Some good, some bad, some as healthy as a fist in the balls. Much of this advice shields affiliates from the elephant in the room: That no matter what we do, only a small percentage of our campaigns will [Read more…]

Low-budget branding for small businesses

Over the last year, we’ve written quite a bit about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and [Read more…]

Google & Facebook Squeezing Out Partners

Sections Just Make Great Content… Remember the whole shtick about good, legitimate, high-quality content being created for readers without concern for search engines – even as though search engines do not exist? Whatever happened to that? We quickly shifted from the above “ideology” to this: The red triangle/exclamation point icon was arrived at after the [Read more…]

On-Page SEO: Anatomy of a Perfectly Optimized Page (2016 Update)

When it comes to on-page SEO, I’m sure you’ve heard enough about meta tags and keyword density for one lifetime. If you’re looking for some practical strategies that you can use on your site today, then you’ll love this infographic. It’s a simple checklist that will bring in more search engine traffic from every piece [Read more…]

Online Marketing with Artificial Intelligence

Have you thought about how artificial intelligence (i.e. robots) might impact your business in the coming months / years? I hope so, as the rise of artificial intelligence is undeniable in the digital marketing world. In just the past few years, artificial intelligence has already started to make us think about what can and should be [Read more…]

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