Successful Retailers Operate in 3 Businesses

Successful Retailers Operate in 3 Businesses

Online retailers, particularly mid-market and larger, are really in three businesses: selling products directly to customers; software; and publishing. Retail commerce has become the convergence of in-store and online shopping. Regardless of a particular merchant’s business model — be it online-only or brick-and-click — that merchant competes for customers across channels. Mid-market and larger retailers are really in three business: retail, software, and publishing. For most, it is not possible to keep growing without embracing all three businesses. The Seamless Retail Business Seamless retail — what many call omnichannel retail — is the concept of selling consumers the specific […]

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