Study: How valuable is it to have keywords in your domain URL?

Study: How valuable is it to have keywords in your domain URL?

There have been a number of debates over the years about the SEO value of having keywords in your domain URL. In a 2009 Google Webmaster video , Google’s then-head of web spam Matt Cutts confirmed that from a pure ranking standpoint, “it does help a little bit to have keywords in the URL”. More recently, Webmaster Trends Analyst John Mueller stated in a Google Webmaster Central office hours hangout that keywords in URLs are a “really small ranking factor” . But small can still make a difference in the grand scheme of things, and there are also compelling […]

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