#SproutChat Recap: Leveraging Social Monitoring & Listening

#SproutChat Recap: Leveraging Social Monitoring & Listening

You understand the importance of social media monitoring , but beyond keeping an eye on brand mentions how are you taking advantage of monitoring and social listening tools ? For example, Sprout’s Smart Inbox is great for making sure you never miss a mention or brand hashtag so that you’re capitalizing on every social opportunity you can. In this week’s #SproutChat we talked about the distinction between monitoring and listening , the value of monitoring geolocations and how to use these tools to find influencers for your brand. Monitoring & Listening Are Different In social terms, it’s easy to […]

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