Site Search: A Navigation and Conversion Tool

Site Search: A Navigation and Conversion Tool

Online shoppers who find what they want tend to spend more money. And site search helps them locate what they’re looking for. According to a study by WebLinc, an ecommerce platform and consulting firm, nearly 30 percent of online shoppers start each visit with a site search. After all, with huge stores (Amazon, for example), search is really the only way to find goods quickly. What’s more, shoppers who successfully searched for products resulted in a 216 percent increase in conversion rate and a 21 percent increase in average order value, according to the WebLinc study. Shoppers who successfully […]

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