SEO: Your Faceted Navigation Could Be Better

Faceted navigation drives traffic and sales for valuable long-tail search phrases because it applies increasingly refined attributes to shoppers’ searches for their desired products. Optimizing your faceted navigation is the key to harnessing that long-tail potential and improving your search engine optimization. The beauty of faceted navigation is that it creates an automatic system of internal linking that, ideally, mimics the long-tail keywords that consumers input into their favorite search engine. When optimized, that system of internal links drives link authority from the home page and other top pages of the site to the intermediary navigational pages and on […]

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