SEO: Keep Rankings Up while Site Is Down

SEO: Keep Rankings Up while Site Is Down

Website outages are disruptive enough to business without having to worry about your natural search performance. How you handle server outages and site downtime can impact the length and severity of the impact to natural search. When a site goes down, the server sends a 500-series error to indicate that the server is temporarily unavailable and unable to fulfill the browser’s request. This is commonly displayed — in stark terms, by default — as either a 500 or 503 error code to shoppers, as shown below. A default 503 error page. Unlike the more common 404 error page that […]

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