SEO: How to Quickly Reverse a Traffic Downtrend

SEO: How to Quickly Reverse a Traffic Downtrend

During a website redesign, re-platform, or domain change, it is not uncommon to see a reduction in organic search traffic. The panic generally starts weeks after trying one thing after another and the traffic does not return. In this post, I’m going to walk you through a process I use to accelerate the recovery of this painful problem. Identify the Root Causes Instead of running a website through a full search-engine-optimization checklist, which generally takes a lot of valuable time, I prefer to focus on the 20 percent of glitches that are likely causing 80 percent of the problem. […]

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