SEO How-to, Part 12: Your Technical Toolbox

Editor’s note: This post continues our weekly primer in SEO, touching on all the foundational aspects. In the end, you’ll be able to practice SEO more confidently and converse about its challenges and opportunities. For every far-reaching strategy that can improve your site’s natural search performance, there is an equally important and far more mundane technical task that can disable it, often with a single character. Knowing the technical search-engine-optimization tools available and the reasons to use each can make all the difference. This is the 12th installment in my “SEO How-to” series. Previous installments are: Like any toolbox, […]

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