SEO How-to, Part 1: Why Do You Need It?

SEO How-to, Part 1: Why Do You Need It?

Editor’s note: This post begins a weekly primer in SEO, with the goal of touching on all of the foundational aspects. At the end, you’ll be able to practice SEO more confidently and converse with others regarding important SEO challenges and opportunities. Search engine optimization is part science and part art. But the foundational principles of SEO are straightforward. Still, before I can address how to practice SEO, I should explain what it is and why it’s important. Google alone controls access to trillions of annual requests for information. Google, Yahoo, and Bing remain three of the U.S.’s top […]

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