SEO: How to Migrate an Ecommerce Site to HTTPS

SEO: How to Migrate an Ecommerce Site to HTTPS

Google began encouraging websites to move to encrypted SSL connections, which carry the HTTPS reference in the URL, as early as 2014. Google promised a ranking boost to sites that made the move. I have helped clients move to HTTPS since then. Most have little-to-no ranking benefit. The process of moving to HTTPS is similar to an overall platform migration. The effort is similar, as are the risks to organic search traffic. Your online store already has an SSL certificate for the checkout and payment process. But moving an entire site to HTTPS will likely result in much angst […]

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