SEO: Faceted Navigation Is Your Biggest Opportunity

Regardless of what your ecommerce site sells, the biggest opportunity for improving your natural search performance is likely optimizing faceted navigation. Also known as faceted or guided search, faceted navigation applies sets of filters to the list of products shown on your browse grid pages. Choosing product attributes in these filters enables shoppers to narrow the selection of products offered to increasingly hone in on the ones they’d like to purchase. For example, if you sell high-end writing instruments, you might have filters for brand, material, ink color, and nib type. And the facets or attributes under nib type […]

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