SEO: Creating the Perfect URL, or Not

The elements of a URL include protocol, subdomain, domain, and top level domain. URLs are what search engines use to aggregate all the data they collect regarding a page of content. For search engine optimization, what’s in a URL can be the difference between ranking number one and not ranking at all. Some of the things that matter and don’t, however, may surprise you. Known formally as Universal Resource Locators, URLs tell the requestors like servers and browsers where to find a page. They’re a human-readable format designed to mask the underlying number-based IP addresses. The diagram above illustrates […]

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