Semantic Search: What it Means for SEO in 2017

Semantic Search: What it Means for SEO in 2017

The combination of semantics (the science of meaning in language) with search engines that process billions of queries seems a very natural one. Semantic search has been effective, too; by understanding the intent of a query and the context of the user, the accuracy of results on search engines like Google and Bing has increased significantly. Search engine results pages today look markedly different to their earlier iterations and, with improvements in local search , voice recognition , and machine learning , they will continue to change over the next few years too. There is a lot of fascinating […]

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