Selling by Teaching: Why Snowboard Addiction Bets on Tutorial Videos

Selling by Teaching: Why Snowboard Addiction Bets on Tutorial Videos

Give a person a fish, and you might feed them for a day. But if you teach them how to fish, you can sell them fishing gear. That’s the main premise behind content marketing—it helps you attract and create more customers through education, entertainment, or inspiration via content that relates to the products you sell. Nev Lapwood is the founder of Snowboard Addiction, your source for snowboarding tutorials and training equipment. On this episode of Shopify Masters, you’ll learn how he built a $1 million business by creating and promoting snowboard training videos on YouTube and Facebook. We’ll discuss: […]

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