Reputation, Rankings, and Revenue: Navigating Local for Non-Technical People

Reputation, Rankings, and Revenue: Navigating Local for Non-Technical People

Your local SEO agency needs new clients in 2017. Your department needs to convince management to earmark robust resources for local SEM this year. What if the only thing standing in your way is presentation? In the 10+ years I’ve been consulting with local businesses, I’ve watched our industry grow to absorb an incredibly diverse set of disparate-seeming tasks. The breadth of the lingo alone is on the verge of becoming a dialect of its own. Here, supporting our Moz Local product, some of my internal communications with team members read like a code, packed with acronyms, abbreviations, and […]

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