Remember These 3 Email KPIs to Make More Money

Remember These 3 Email KPIs to Make More Money

Good digital marketing campaigns create virtuous sales cycles, repeatedly engaging, converting, and supporting customers and prospects. Increase performance anywhere in the cycle and more sales should follow. Virtuous sales cycles in ecommerce tend to create a relationship with the shopper. The cycle begins when you make a sale. It continues as you support the customer after the sale, and engage the customer in, say, a post-purchase email series. That could lead to helpful content or a beneficial offer, which could produce an additional sale, support after that sale, and re-engagement. For ecommerce, a virtuous sales cycle begins with a […]

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