PPC 101: Eight tips to get started

Posted June 8, 2017 by Michael Balmaceda in SEO & PPC Tips

PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach. Whether you’re targeting an existing audience or a new one, PPC campaigns can increase conversions, provided that they’re crafted properly. If you’re considering investing in PPC, here are eight tips to keep in mind. Start small If you’re just getting started with PPC ads, then it may be a good […]

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