Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets , ads, map packs, and other SERP layouts that are dominating the space as well. Because short-tail keywords have such broad search intents, it’s in the search engine’s best interest to try and answer questions directly in SERPs. That is the intent of featured snippets. If a search engine is […]

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