One Thing is Killing Content Marketing and Everyone Is Ignoring It

One Thing is Killing Content Marketing and Everyone Is Ignoring It

Editor’s note: Most marketers are searching for the answers on how to make their content marketing more successful. This update of a previously published post shares one answer. In 2016, I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. There was a plumber and also a representative from an HVAC company present. Pest management? Check. A few small manufacturing companies , a nonprofit , and a jewelry store rounded it out. In other words, it was a diverse group of companies. What wasn’t diverse […]

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