New subcategories increase sales and signups

Ecommerce sites typically launch with a modest product range and, potentially, category names that will become redundant as the business grows. I launched My Wedding Décor over two years ago with 80 wedding décor items, a few product categories, and eight themes — from beach to vintage. Most of my products were balloons, centerpieces, lighting, signs, table decorations, and vases, plus unusual candy for the dessert buffet table. Before I launched, I knew that product dimensions are a deciding factor for customers selecting wedding décor items. The height of a décor product lets couples and wedding planners determine if […]

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