My Wish List For Email Analytics In 2017

My Wish List For Email Analytics In 2017

Email marketers spend a lot of time on email analytics. Various studies put the amount of time spent on analyzing the results of their email marketing activities between 15 percent and 25 percent. However, the kinds of reporting provided by email platforms don’t make it easy to answer the key questions that email marketers are being asked. Most platforms do a good job at several things, including: Provide a good understanding of how a campaign or mail stream performs on key email metrics (opens, clicks, click to open ratio, unsubscribes, complaints). Frequently ESP reporting will show trending on these […]

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