Mid-market Ecommerce Firms Need Clear Roles, Responsibilities

Defining and documenting clear roles and responsibilities may help mid-market online retailers move projects forward, leading to better execution. Retail businesses have a variety of tasks that need to happen over and over. Buyers buy products. The warehouse receives, stores, and ships items. Marketers promote. The accounting team pays the bills and balances the books. These tasks have built-in roles and responsibilities that everyone clearly understands. Cross-functional Projects When cross-functional projects arise, the lines may become a little blurry. Here is an example from a brick-and-click retailer. The company was about to launch a big sale. The promotion would […]

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