Merchandising for Email Marketing

Merchandising for Email Marketing

Featuring the correct mix of products in your marketing emails can create interest from subscribers, and drive revenue. Depending on the strategy, the products to feature in the emails will differ drastically. In this post, I’ll explore four common ecommerce email strategies, and how to merchandise for each one. Strategy: Increase Email Opens To increase email engagement by your subscribers, feature new products, a mix of interesting products, and offers and discounts. The first step is to use the subject line and pre-header to entice subscribers to open. New products, seasonality, or time-sensitive offers can help. This email from […]

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