Measuring Offline Sales in Google Analytics

Measuring Offline Sales in Google Analytics

Some of the best online shoppers do not actually purchase online. They start their purchase process by finding the product they need online, and then either call the merchant or place orders via email, chat, or other offline communication. This is most common with high-ticket products. A downside to such offline sales, however, is identifying how those high-value customers found the merchant’s website, to find more of them. Here is an example. My ecommerce site sells high-dollar wool rugs from Greece. About 30 percent of all sales are closed over the phone, after the purchaser finds us online. Most […]

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