Marketing Research to Bookmark for Your Next Blog Post

Marketing Research to Bookmark for Your Next Blog Post

If you thought your research days were over when you graduated from high school or college, think again. If you create any kind of content as part of your role, your arguments should be well-supported with data. Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks. In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types. The thing is, finding the research to cite is tough sometimes. The original […]

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