Marketers Weigh In: Instagram or Snapchat Stories?

Marketers Weigh In: Instagram or Snapchat Stories?

Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack? It’s okay — so do we. And while some of our messages are GIFs and emojis (okay, the majority of our messages), we also get into lots of lively Slack discussions (okay, debates) about news stories and product announcements in the marketing technology space. So when my colleague, senior growth marketing manager Niti Shah , sent around a link to Apptopia’s analysis of Snapchat’s slowing user growth, it sparked a discussion of who uses which app for sharing […]

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