Mailable Microsites IV: How Travelocity Started Counting on Countdown in Email

Mailable Microsites IV: How Travelocity Started Counting on Countdown in Email

Countdown in Email Taking the Mailable Microsites series further, the Monks are back with yet another element that creates magic when integrated in an email- Countdown in Email. There’s a big buzz around real-time email marketing. Basically, it is a strategy that uses real time data to create targeted and timely content in emails to provide the subscriber with a better UX. To get started with real-time email marketing, Relevency group’s real-time email value ladder (fig. below) comes handy. According to this concept, the basic and easiest way to start with real-time marketing is to add a countdown in […]

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