Live Video in 5 Steps: From Creation to Measurement

Live Video in 5 Steps: From Creation to Measurement

Live video has tremendous power to bring people together. From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1. Content Creation Live streaming gives you an opportunity to capture the mindshare and become a […]

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