Let’s All Just Calm Down About Duplicate Content. Here’s Why.

As long as I’ve been working in the digital space, there has been a pervasive idea that all content must be absolutely unique, lest you face the wrath of Google and catch a penalty for duplicate content.
“Let’s put this to bed once and for all, folks,” wrote Susan Moska on the Google Webmaster Blog. “There’s no such thing as a duplicate content penalty. At least, not in the way most people mean when they say that.” […]

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