Lessons Learned From 2,345,864 Exit Overlay Visitors

Lessons Learned From 2,345,864 Exit Overlay Visitors

Back in 2015, Unbounce launched its first ever exit overlay on this very blog. Did it send our signup rate skyrocketing 4,000%? Nope. Did it turn our blog into a conversion factory for new leads? Not even close — our initial conversion rate was barely over 1.25%. But what it did do was start us down the path of exploring the best ways to use this technology; of furthering our goals by finding ways to offer visitors relevant, valuable content through overlays . Overlays are modal lightboxes that launch within a webpage and focus attention on a single offer. […]

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