Lessons from an ecommerce email marketer

I have a reputation as a marketer who sends a lot of emails. And it’s true. At FringeSport, we send most of our subscribers five emails per week — sometimes more. But, still, our unsubscribes and spam complaints are very low. In this post, I’ll offer email-marketing tips based on FringeSport’s experience — how we grow and maintain a healthy list. The key is to send only emails that our subscribers want to read. If you’re sending poor quality emails, or very spammy ones, it’s not likely that any of the following tips will work. Include only compelling content […]

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