Just How Powerful Is Influencer Marketing?

Just How Powerful Is Influencer Marketing?

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2016. Listen to this blog post as a podcast: Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever The precipitous decline of organic reach on Facebook (and now Instagram) makes social media promotion of content a trickier proposition Ad blockers make amplification of content through display ads (even hyper-specific remarketing) less appealing Americans trust recommendations from real […]

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